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Item Details
| Title:
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INNOVATIONSMANAGEMENT INDUSTRIELLER DIENSTLEISTUNGEN
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| By: |
Daniel Busse, Martin Reckenfelderbaumer (Foreword) |
| Format: |
Paperback |
| List price:
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£54.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3835001205 |
| ISBN 13: |
9783835001206 |
| Publisher: |
DEUTSCHER UNIVERSITATS-VERLAG |
| Pub. date: |
25 November, 2005 |
| Series: |
Fokus Dienstleistungsmarketing |
| Pages: |
361 |
| Language: |
German & German |
| Synopsis: |
Basierend auf der Zusammenfuhrung und Integration der Lehre von den Unternehmerfunktionen mit dem Promotorenmodell erarbeitet Daniel Busse ein Konzept fur ein umfassendes Dienstleistungsinnovationsmanagement in Industrieunternehmungen. Besonderen Wert legt er auf die Festlegung von Innovationsquellen, Timingstrategien, Programmgestaltungsaspekten, die organisatorische Verankerung sowie die konkrete Entwicklung, Gestaltung und Markteinfuhrung von Dienstleistungsinnovationen. |
| Illustrations: |
1 black & white illustrations, 2 black & white tables |
| Publication: |
Germany |
| Imprint: |
Deutscher Universitats-Verlag |
| Returns: |
Returnable |
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