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Item Details
Title: CONTENT INFRASTRUCTURE MANAGEMENT
RESULTS OF AN EMPIRICAL STUDY IN THE PRINT INDUSTRY
Volume: 2006
By: Alexander Benlian, Arnold Picot (Foreword), Prof. Dr. Thomas Hess (Foreword)
Format: Paperback

List price: £79.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 3835003682
ISBN 13: 9783835003682
Publisher: DEUTSCHER UNIVERSITATS-VERLAG
Pub. date: 30 May, 2006
Edition: 2006 ed.
Series: Markt und Unternehmensentwicklung / Markets and Organisations
Pages: 267
Translated from: German
Description: Taking into account strategic, organizational and technological factors Alexander Benlian studies the question of whether to centralize or to decentralize media content. The findings basically emphasize the need to design publishing organizations that follow certain patterns of congruency and consistency in order to realize greater effectiveness.
Synopsis: Taking into account strategic, organizational and technological factors Alexander Benlian studies the question of whether to centralize or to decentralize media content. The findings basically emphasize the need to design publishing organizations that follow certain patterns of congruency and consistency in order to realize greater effectiveness.
Illustrations: 56 black & white tables, biography
Publication: Germany
Imprint: Deutscher Universitats-Verlag
Returns: Returnable
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