NATIONAL IMAGE AND COMPETITIVE ADVANTAGES by Eugene D. Jaffe, Israel D. Nebenzahl ( 9788763001724 )

Item Details

Title:

NATIONAL IMAGE AND COMPETITIVE ADVANTAGES
THE THEORY AND PRACTICE OF PLACE BRANDING

By:

Eugene D. Jaffe, Israel D. Nebenzahl

Format:

Paperback

List price:

£25.00

Our price:

£21.25

Discount:

15% off

You save:

£3.75

ISBN 10:

8763001721

ISBN 13:

9788763001724

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

COPENHAGEN BUSINESS SCHOOL PRESS

Pub. date:

1 April, 2006

Edition:

2nd Revised edition

Pages:

237

Description:

Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image.

Synopsis:

Following the success of its predecessor, the second edition updates and broadens the scope from "country image" to "place branding". Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image.

Illustrations:

Illustrations

Publication:

Denmark

Imprint:

Copenhagen Business School Press

Returns:

Returnable

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