 |
|
|
Item Details
| Title:
|
THE ESSENCE OF SHELL SCENARIOS
REFRAMING STRATEGY |
| By: |
Roland Kupers, Angela Wilkinson |
| Format: |
Electronic book text |
| List price:
|
£24.50 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
9048522099 |
| ISBN 13: |
9789048522095 |
| Publisher: |
AMSTERDAM UNIVERSITY PRESS |
| Pub. date: |
15 November, 2013 |
| Pages: |
170 |
| Synopsis: |
In 1965, Royal Dutch Shell started experimenting with a new approach to preparing for the future. This approach, called scenario planning, eschewed forecasting in favor of plausible alternative stories. By using stories, or "scenarios," Shell aimed to avoid the false assumption that the future would look much like the present--an assumption that marred most corporate planning at the time. "The Essence of Scenarios "offers unmatched insight into the company's innovative practice, which still has a huge influence on the way businesses, governments, and other organizations think about and plan for the future. In the course of their research, Angela Wilkinson and Roland Kupers interviewed almost every living veteran of the Shell scenario planning operation, along with many top Shell executives from later periods. Drawing on these interviews, the authors identify several principles that characterize the Shell process and explain how it has survived and thrived for so long. They also enumerate the qualities of successful Shell scenarios, which above all must be plausible stories with logical trajectories. Ultimately, Wilkinson and Kupers demonstrate the value of scenario planning as a sustained practice, rather than as a one-off exercise. |
| Publication: |
Netherlands |
| Imprint: |
Amsterdam University Press |
| Returns: |
Non-returnable |
|
|
|
 |
|
|
|
|
|
No Cheese, Please!
A fun picture book for children with food allergies - full of friendship and super-cute characters!Little Mo the mouse is having a birthday party.
|
My Brother Is a Superhero
Luke is massively annoyed about this, but when Zack is kidnapped by his arch-nemesis, Luke and his friends have only five days to find him and save the world...
|
|
|
|
|