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Item Details
| Title:
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THE BUSINESS OF CRICKET : THE STORY OF SPORTS MARKETING IN INDIA
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| By: |
Dr. Shyam Balasubramanian, Vijay Santhanam |
| Format: |
Paperback |
| List price:
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£13.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
9350290790 |
| ISBN 13: |
9789350290798 |
| Publisher: |
HARPERCOLLINS INDIA |
| Pub. date: |
30 April, 2011 |
| Pages: |
188 |
| Synopsis: |
Globally, sports marketing is an over $100 billion industry. In India too, the sector has seen a rapid rise in the last thirty-five years, and this informative and entertaining book charts how the market for it was established in the 1970s, how it grew between 1980 and 2000, and finally exploded post 2000. The latest and the biggest sports marketing innovation in India, the Indian Premier League (IPL) has fused India's biggest passions - cricket, Bollywood, politics and business - to create a multi-billion dollar market. So all-pervasive is sports marketing today that the Indian Institute of Management, Ahmedabad, has started a course on the subject from this year. A very timely book! |
| Publication: |
India |
| Imprint: |
HarperCollins India |
| Returns: |
Non-returnable |
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