SOCIAL MEDIA MARKETING AND CUSTOMER-BASED BRAND EQUITY FOR HIGHER EDUCATIONAL INSTITUTIONS by Charitha Harshani Perera ( 9789811950162 )

Item Details

Title:

SOCIAL MEDIA MARKETING AND CUSTOMER-BASED BRAND EQUITY FOR HIGHER EDUCATIONAL INSTITUTIONS
CASE OF VIETNAM AND SRI LANKA

By:

Charitha Harshani Perera

Format:

Hardback

List price:

£89.99

Our price:

£78.74

Discount:

12.5% off

You save:

£11.25

ISBN 10:

9811950164

ISBN 13:

9789811950162

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

SPRINGER VERLAG, SINGAPORE

Pub. date:

1 October, 2022

Edition:

1st ed. 2022

Pages:

275

Description:

This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes.

Illustrations:

16 Illustrations, color; 2 Illustrations, black and white; XVII, 275 p. 18 illus., 16 illus. in color.

Returns:

Returnable

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