 |
|
|
Item Details
| Title:
|
CHOCOLATE WARS
FROM CADBURY TO KRAFT: 200 YEARS OF SWEET SUCCESS AND BITTER RIVALRY |
| By: |
Deborah Cadbury |
| Format: |
Paperback |
| List price:
|
£12.99 |
| Our price: |
£9.48 |
| Discount: |
|
| You save:
|
£3.51 |
|
|
|
|
|
| ISBN 10: |
0007325576 |
| ISBN 13: |
9780007325573 |
| Availability: |
Usually dispatched within 1-2 days.
 Delivery
rates
|
| Stock: |
Currently 3 available |
| Publisher: |
HARPERCOLLINS PUBLISHERS |
| Pub. date: |
1 June, 2011 |
| Pages: |
352 |
| Description: |
The delicious true story of the early chocolate pioneers by the award-winning writer, and direct descendant of the famous chocolate dynasty, Deborah Cadbury |
| Synopsis: |
The delicious true story of the early chocolate pioneers by the award-winning writer, and direct descendant of the famous chocolate dynasty, Deborah Cadbury In 'Chocolate Wars' bestselling historian and award-winning documentary maker Deborah Cadbury takes a journey into her own family history to uncover the rivalries that have driven 250 years of chocolate empire-building. In the early nineteenth century Richard Tapper Cadbury sent his son, John, to London to study a new and exotic commodity: cocoa. Within a generation, John's sons, Richard and George, had created a chocolate company to rival the great English firms of Fry and Rowntree, and their European competitors Lindt and Nestle. The major English firms were all Quaker family enterprises, and their business aims were infused with religious idealism. In America, Milton Hershey and Forrest Mars proved that they had the appetite for business on a huge scale, and successfully resisted the English companies' attempts to master the American market. As chocolate companies raced to compete around the globe, Quaker capitalism met a challenge that would eventually defeat it. At the turn of the millennium Cadbury, the sole independent survivor of England's chocolate dynasties, became the world's largest confectionary company. But before long it too faced a threat to its very survival, and the chocolate wars culminated in a multi-billion pound showdown pitting independence and Quaker tradition against the cut-throat tactics of a corporate leviathan. Featuring a colourful cast of savvy entrepreneurs, brilliant eccentrics and resourceful visionaries, `Chocolate Wars' is the story of a uniquely alluring product and of the evolution, for better and worse, of modern business. |
| Publication: |
UK |
| Imprint: |
HarperPress |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|