RECORD LABEL MARKETING by Tom Hutchison, Paul Allen, Amy Macy ( 9780240812380 ) - Books & Audio Books at Pickabook.co.uk

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Item Details

Title:

RECORD LABEL MARKETING

By:

Tom Hutchison, Paul Allen, Amy Macy

Format:

Paperback

List price:	£36.99
We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10:

0240812387

ISBN 13:

9780240812380

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

24 August, 2009

Edition:

2nd Revised edition

Pages:

448

Description:

Offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. This title explains the components of the contemporary record label's marketing plan and how it is executed. It includes an overview of the music industry.

Synopsis:

Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. Record Label Marketing.* Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool * Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels * Offers insight into how successful labels use videos, promotional touring, and special products to build revenue * Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities * Reveals how labels are managing within their transitional digital industry * Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry

Illustrations:

Illustrations

Publication:

UK

Imprint:

Focal Press

Returns:

Returnable

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