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Item Details
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| Title:
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PRACTICE OF MARKET RESEARCH
AN INTRODUCTION |
| By: |
Yvonne McGivern |
| Format: |
Paperback |
| List price:
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£51.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0273717073 |
| ISBN 13: |
9780273717072 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
20 November, 2008 |
| Edition: |
3 Rev ed |
| Pages: |
584 |
| Synopsis: |
The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects. Although shorter than many market research books, this offers a well-rounded overview, good coverage of both qualitative and quantitative aspects of market research and particularly strong coverage of research design, questionnaire design, sampling and research ethics. This book is linked to The Market Research Society and has plenty of real life examples from big-name companies such as McDonalds and Levis as well as governments and charities. The author's depth of insight and experience of the real world of market research is evident throughout this book. |
| Illustrations: |
Illustrations |
| Returns: |
Returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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