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Item Details
Title: WHAT YOU SEE IS WHAT YOU GET
MY AUTOBIOGRAPHY
By: Alan Sugar
Format: Paperback

List price: £12.99
Our price: £9.48
Discount:
27% off
You save: £3.51
ISBN 10: 0330520474
ISBN 13: 9780330520478
Availability: Last available stock.
 Delivery rates
Stock: Currently 4 available
Publisher: PAN MACMILLAN
Pub. date: 6 May, 2011
Edition: Unabridged edition
Pages: 640
Description: From a Hackney council estate to the House of Lords, this is the extraordinary story of one of our greatest entrepreneurs.
Synopsis: Alan Sugar was born in 1947 and brought up on a council estate in Clapton, in Hackney. As a kid he watched his dad struggle to support the family, never knowning from one week to the next if he'd have a job. It had a huge impact on him, fuelling a drive to succeed that was to earn him a sizeable personal fortune. Now he describes his amazing journey, from schoolboy enterprises like making and selling his own ginger beer to setting up his own company at nineteen; from Amstrad's groundbreaking ventures in hi-fi and computers, which made him the darling of the stock exchange, to the dark days when he nearly lost it all; from his pioneering deal with Rupert Murdoch to his boardroom battles at Tottenham Hotspur FC. He takes us into the world of The Apprentice, and describes his appointment as advisor to the government and elevation to the peerage. Like the man himself, this autobiography is forthright, funny and sometimes controversial.
Illustrations: Illustrations (chiefly col.), ports. (chiefly col.)
Publication: UK
Imprint: Pan Books
Returns: Returnable
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