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Item Details
| Title:
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PUBLIC RELATIONS STRATEGY
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| By: |
SANDRA OLIVER |
| Format: |
Paperback |
| List price:
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£16.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0749448652 |
| ISBN 13: |
9780749448653 |
| Publisher: |
KOGAN PAGE LTD |
| Pub. date: |
3 January, 2020 |
| Edition: |
2 REV ED |
| Series: |
PR IN PRACTICE |
| Pages: |
144 |
| Description: |
Reflects the discussion that is taking place on the nature of public relations and how it develops and supports management strategy. This book links models and theories of strategic management to the PR function and discusses how globalization and the internet are changing organizational PR strategy. |
| Illustrations: |
ILLUSTRATIONS |
| Returns: |
Non-returnable |
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