 |
|
|
Item Details
| Title:
|
RETHINKING BUSINESS-TO-BUSINESS MARKETING
|
| By: |
Paul Sherlock, Tom Peters (Foreword) |
| Format: |
Hardback |
| List price:
|
£18.95 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
0029286158 |
| ISBN 13: |
9780029286159 |
| Publisher: |
SIMON & SCHUSTER |
| Pages: |
188 |
| Description: |
Argues that a "valuing image", which knowledge merely serves to rationalize, lies behind most industrial customers' decisions, and it is on this that sellers should concentrate. |
| Synopsis: |
It is often said that business-to-business purchasing decisions, unlike consumer spending, are based on a rational analysis of specifications. This book argues that a "valuing image" which knowledge merely serves to rationalize, lies behind most industrial customers' decisions, and it is on this that sellers should concentrate. |
| Publication: |
US |
| Imprint: |
The Free Press |
| Returns: |
Non-returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|