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Item Details
Title: PERSUASIVE COMMUNICATION
By: Erwin P. Bettinghaus, Michael J. Cody, Michael J. Cody
Format: Paperback

List price: £77.99


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ISBN 10: 0030553520
ISBN 13: 9780030553523
Publisher: CENGAGE LEARNING, INC
Pub. date: 2 January, 1994
Edition: 5th Revised edition
Pages: 432
Description: This analysis of the major theories of persuasion includes many examples from advertising, the legal profession and social sciences research.
Synopsis: This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.
Publication: US
Imprint: Wadsworth Publishing Co Inc
Returns: Returnable
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