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Item Details
| Title:
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THE 1% WINDFALL
HOW SUCCESSFUL COMPANIES USE PRICE TO PROFIT AND GROW |
| By: |
Rafi Mohammed |
| Format: |
Hardback |
| List price:
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£18.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0061684325 |
| ISBN 13: |
9780061684326 |
| Publisher: |
HARPERCOLLINS PUBLISHERS INC |
| Pub. date: |
1 March, 2010 |
| Pages: |
256 |
| Description: |
How do executives and managers set the right price? Underpinned by research and real-life anecdotes, this title addresses this question, offering guidelines any company - whether a multi-national conglomerate, a small business, or even a non-profit can follow to create a comprehensive pricing strategy for any product and service. |
| Synopsis: |
"This breakthrough `how to' book offers a practical and comprehensive framework that shows companies how to use price to drive profits from diverse customer segments in offensive and defensive (recession, inflation, and new competitor) situations." - Richard Spaulding, Member of the Board of Directors, Scholastic Corporation Rafi Mohammed, author of The Art of Pricing, shows businesses how to reap financial windfalls and sustain growth using the underexploited and often overlooked strategy of setting prices. |
| Publication: |
US |
| Imprint: |
HarperBusiness |
| Returns: |
Returnable |
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