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Item Details
| Title:
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GIANTS OF ENTERPRISE
SEVEN BUSINESS INNOVATORS AND THE EMPIRES THEY BUILT |
| By: |
Richard S. Tedlow |
| Format: |
Paperback |
| List price:
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£10.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0066620368 |
| ISBN 13: |
9780066620367 |
| Publisher: |
HARPERCOLLINS PUBLISHERS INC |
| Pub. date: |
1 July, 2003 |
| Pages: |
544 |
| Description: |
Seven business innovators and the empires they built. The pre-eminent business historian of our time, Richard S. With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times: . |
| Synopsis: |
Seven business innovators and the empires they built. The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires. With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times: . George Eastman and his invention of the Kodak camera; . Thomas Watson of IBM; . Henry Ford and his automobile; . Charles Revson and his use of television advertising to drive massive sales for Revlon; . Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel; . Andrew Carnegie and his steel empire; . Sam Walton and his unprecedented retail machine, Wal-Mart. |
| Publication: |
US |
| Imprint: |
HarperBusiness |
| Returns: |
Returnable |
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