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Item Details
Title: PSYCHOLOGY OF ATTITUDE CHANGE AND SOCIAL INFLUENCE
By: Philip G. Zimbardo, Michael Leippe
Format: Undefined

List price: £41.99


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ISBN 10: 0070728771
ISBN 13: 9780070728776
Publisher: MCGRAW-HILL EDUCATION - EUROPE
Pub. date: 1 February, 1991
Edition: 3rd Revised edition
Pages: 288
Description: Intended for the student with no prior background in social psychology, this text covers the relationships existing between social influence, attitude change, and human behavior. It illustrates the principles of behavior and attitude change at the same time that they foster critical thinking skills on the part of the reader.
Synopsis: This text, part of the "McGraw-Hill Series in Social Psychology", is for the student with no prior background in social psychology. Written by Philip Zimbardo and Michael Leippe, outstanding researchers in the field, the text covers the relationships existing between social influence, attitude change and human behavior. Through the use of current, real-life situations, the authors illustrate the principles of behavior and attitude change at the same time that they foster critical thinking skills on the part of the reader.
Publication: US
Imprint: McGraw Hill Higher Education
Returns: Non-returnable
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