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Item Details
| Title:
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MANAGERIAL ECONOMICS
APPLIED MICROECONOMICS FOR DECISION MAKING |
| By: |
S. Charles Maurice, Charles W. Smithson, Christopher R. Thomas |
| Format: |
Paperback |
| List price:
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£40.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0071123210 |
| ISBN 13: |
9780071123211 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Edition: |
International student edition |
| Description: |
Teching students how to use microeconomic theory to analyze business decisions, this text explores the market forces that create both opportunities and constraints for business enterprises. The sixth edition covers international perspectives and has updated examples from the business world. |
| Synopsis: |
This book teaches students how to use microeconomic theory to analyse business decisions. In a clear and engaging writing style, the seventh edition explores the current market forces that create both opportunities and constraints for business enterprises. The book has enjoyed success in part because of its mid-level of rigour. This edition also features a stronger emphasis on international perspectives and updated examples from today's high-tech economy. Strategic decision making in oligopoly markets has been modernised. |
| Illustrations: |
index, tables |
| Publication: |
UK |
| Imprint: |
McGraw-Hill Publishing Co. |
| Returns: |
Non-returnable |
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