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Item Details
| Title:
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GROWING UP DIGITAL
RISE OF THE NET GENERATION |
| By: |
Don Tapscott |
| Format: |
Paperback |
| List price:
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£13.95 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0071347984 |
| ISBN 13: |
9780071347983 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 July, 1999 |
| Edition: |
New ed |
| Series: |
Oracle Press Series |
| Pages: |
352 |
| Description: |
This text offers an overview of the N-generation, the generation of children who in the year 2000 will be between the ages of two and 22. This group is a "tsunami" that could force changes in communications, retailing, branding, advertising and education. |
| Synopsis: |
This text offers an overview of the N-generation, the generation of children who in the year 2000 will be between the ages of two and 22. This group is a "tsunami" that could force changes in communications, retailing, branding, advertising, and education. The author contends that the N-generation are becoming so technologically proficient that they will "lap" their parents and leave them behind. The book also demonstrates the common characteristics of the N-generation, acceptance of diversity, because the Net doesn't distinguish between racial or gender identities, and a curiosity about exploring and discovering new worlds over the Internet. |
| Illustrations: |
1 |
| Returns: |
Non-returnable |
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