| Title:
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THE AUCTION APP
HOW COMPANIES TAP THE POWER OF ONLINE AUCTIONS TO MAXIMIZE REVENUE GROWTH |
| By: |
Leland Harden, Bob Heyman |
| Format: |
Hardback |
| List price:
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£16.99 |
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| ISBN 10: |
0071387358 |
| ISBN 13: |
9780071387354 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 March, 2002 |
| Pages: |
304 |
| Description: |
Details the tools and tactics employed by Sun Microsystems, Coca-Cola, and companies of various sizes and industries for creating, conducting, managing, and executing online auctions. This work shows how to: liquidate excess inventory, acquire customers, conduct market research, and provide new avenues of cooperation between sellers and suppliers. |
| Synopsis: |
How companies such as L.L.Bean and Sun Microsystems are using online auctions to help boost their bottom lines? From liquidating excess inventory to B2B materials procurement, corporate America has discovered online auctions as a catalyst for redefining old supply-chain relationships and business practices. Most analysts consider them the next big business opportunity. "The Auction App" details the tools and tactics employed by Sun Microsystems, Coca-Cola, and companies of any size and virtually every industry for creating, conducting, managing, and executing online auctions. Greater numbers of businesses will be able to discover the numerous profitable advantages of utilizing online auctions. "The Auction App" shows them how to: liquidate excess inventory, acquire new customers cost-effectively, conduct real-time market research, and provide new avenues of cooperation between sellers and suppliers. |
| Illustrations: |
illustrations |
| Publication: |
US |
| Imprint: |
McGraw-Hill Inc.,US |
| Returns: |
Non-returnable |
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