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Item Details
| Title:
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WHAT CUSTOMERS WANT
USING OUTCOME-DRIVEN INNOVATION TO CREATE BREAKTHROUGH PRODUCTS AND SERVICES |
| By: |
Anthony W. Ulwick |
| Format: |
Hardback |
| List price:
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£31.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0071408673 |
| ISBN 13: |
9780071408677 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 September, 2005 |
| Series: |
Marketing/Sales/Advertising & Promotion |
| Pages: |
240 |
| Description: |
Explains practices that result in breakthrough innovations. This title describes an approach that improves on the conventional methods for product and service innovation. |
| Synopsis: |
A world-renowned innovation guru explains practices that result in breakthrough innovations. Twenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year. Growing out of Anthony Ulwick's revolutionary "Harvard Business Review" article and featured in Clayton Christensen's new bestseller, "The Innovator's Solution", "What Customers Want" describes a groundbreaking approach that improves on the conventional methods for product and service innovation. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
McGraw-Hill Professional |
| Returns: |
Returnable |
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