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Item Details
| Title:
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THE UNDERDOG ADVANTAGE
USING THE POWER OF INSURGENT STRATEGY TO PUT YOUR BUSINESS ON TOP |
| By: |
David Morey, Scott Miller |
| Format: |
Hardback |
| List price:
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£13.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0071439196 |
| ISBN 13: |
9780071439190 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 August, 2004 |
| Pages: |
288 |
| Description: |
Shows how great companies often stray from the insurgent path - and end up paying the consequences. This title explores insurgency principles and shows you how to: instill and maintain an underdog attitude and move faster, think smarter, and welcome change as an opportunity and develop hyperaggressive marketing and competitive strategies. |
| Synopsis: |
How insurgents rule markets today, and how your business can join the revolution? After over 25 years of working with top companies, David Morey and Scott Miller have found that the largest corporations are at their best when they act small - not as an arrogant incumbent, but a hungry insurgent. "The Underdog Advantage" analyzes the success of this model and shows how even great companies often stray from the insurgent path - and end up paying the consequences. A battlefield manual for business leaders of every stripe, "The Underdog Advantage" uses fascinating and instructive case studies to explore insurgency principles and show you how to: instill and maintain an underdog attitude and move faster, think smarter, and welcome change as an opportunity; develop hyperaggressive marketing, communications, and competitive strategies; and create a down-and-dirty culture of insurgency and foster a winning attitude among all staff members. |
| Publication: |
US |
| Imprint: |
McGraw Hill Higher Education |
| Returns: |
Non-returnable |
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