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Item Details
Title: STRATEGIC MANAGEMENT OF TECHNOLOGY AND INNOVATION
By: Robert A. Burgelman
Format: Hardback

List price: £151.99


We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10: 0072536950
ISBN 13: 9780072536959
Publisher: MCGRAW-HILL EDUCATION - EUROPE
Pub. date: 24 October, 2003
Edition: 4 Rev ed
Pages: 1224
Description: Employs a combination of text, readings, and cases to bring to life the business research on business challenges. This book offers insights on innovation management and market entries through several cases. It takes the perspective of the general manager at the product line, business unit, and corporate levels.
Illustrations: illustrations
Returns: Returnable
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