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Item Details
| Title:
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PRINCIPLES OF ADVERTISING AND IMC
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| Volume: |
1 |
| By: |
Tom Duncan |
| Format: |
Mixed media product |
| List price:
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£107.58 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0073049719 |
| ISBN 13: |
9780073049717 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 February, 2004 |
| Edition: |
2 Rev ed |
| Description: |
Explains the principles and practices of advertising, and the other marketing communication functions within a context with a planning process. This text presents the ways companies communicate with business-savvy customers. It also shows how and why top management demands accountability of how advertising and promotion dollars are spent. |
| Returns: |
Returnable |
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A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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