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Item Details
Title: TRANSNATIONAL MANAGEMENT: TEXT, CASES AND READINGS IN CROSS-BORDER MANAGEMENT
By: Christopher A. Bartlett, Paul W. Beamish
Format: Hardback

List price: £142.99


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ISBN 10: 0078029392
ISBN 13: 9780078029394
Publisher: MCGRAW-HILL EDUCATION - EUROPE
Pub. date: 1 March, 2013
Edition: 7th Revised edition
Series: Irwin Management
Pages: 752
Description: Focuses on management challenges associated with developing strategies and managing operations of companies whose activities stretch across national boundaries. This book provides a conceptual framework showing the interplay between multinational corporation, countries in which it does business, and competitive environment in which it operates.
Synopsis: "Transnational Management" focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.
US Grade: College Freshman
Publication: US
Imprint: McGraw Hill Higher Education
Returns: Returnable
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