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Item Details
| Title:
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RELATIONSHIPS AND NETWORKS IN INTERNATIONAL MARKETS
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| By: |
H.G. Gemunden (Editor), Thomas Ritter (Editor), Achim Walter (Editor) |
| Format: |
Hardback |
| List price:
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£100.99 |
| Our price: |
£90.89 |
| Discount: |
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| You save:
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£10.10 |
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| ISBN 10: |
0080430635 |
| ISBN 13: |
9780080430638 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
EMERALD PUBLISHING LIMITED |
| Pub. date: |
12 March, 1998 |
| Series: |
International Business and Management 3 |
| Pages: |
480 |
| Description: |
Relationship marketing has become one of the dominant approaches in the USA, Canada, Australia and New Zealand. This book presents the developments in international industrial and service marketing research, from a relationship and network perspective. It also examines different concepts, uses different methods and arrives at different outcomes. |
| Synopsis: |
The book presents the most recent developments in international industrial and service marketing research, from a relationship and network perspective. While the latter perspective has a long tradition in Europe, "relationship marketing" has also in recent years become one of the dominant approaches in the USA, Canada, Australia and New Zealand. However, the schools of thought on relationships and networks emerging from different marketing traditions examine different concepts, use different methods and arrive at different outcomes, all of which are reflected here. |
| Publication: |
UK |
| Imprint: |
Pergamon Press |
| Returns: |
Returnable |
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