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Item Details
| Title:
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THE NEW ALCHEMISTS
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| By: |
Charles B. Handy, Elizabeth Handy |
| Format: |
Paperback |
| List price:
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£16.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0091799953 |
| ISBN 13: |
9780091799953 |
| Publisher: |
CORNERSTONE |
| Pub. date: |
5 August, 2004 |
| Pages: |
240 |
| Description: |
This text examines in words and pictures the way particular individuals, like Anita Roddick, have created businesses and careers from nothing but their own drive and talent. |
| Synopsis: |
The world needs new ideas, now products, new kinds of associations and institutions, new initiatives, new art and new designs. But these new things seldom come from established organisations. They come from individuals - the New Alchemists. What drives people to create something from nothing? Is it ambition, the need for self-fulfilment? Is it to do with money, power, or even genes? Is there a mood of the time that encourages people? Can anyone do it? Charles Handy has talked to a range of extraordinary characters - from Trevor Baylis and Richard Branson to Jane Tewson and Terence Conran. And Elizabeth Handy has used her new style of composite portraits to highlight aspects of all the different alchemists in their particular environments. The New Alchemists is a fascinating and inspirational investigation into the creative and entrepreneurial process. |
| Illustrations: |
col. ports. |
| Publication: |
UK |
| Imprint: |
Hutchinson |
| Returns: |
Returnable |
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