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Item Details
| Title:
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HOW TO BECOME A MARKETING SUPERSTAR
ESSENTIAL RULES OF BUSINESS SUCCESS |
| By: |
Jeffrey J. Fox |
| Format: |
Hardback |
| List price:
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£8.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0091891655 |
| ISBN 13: |
9780091891657 |
| Publisher: |
EBURY PUBLISHING |
| Pub. date: |
2 October, 2003 |
| Pages: |
192 |
| Description: |
The idea of marketing is simple. The doing of marketing is hard. It is the marketer's job to generate revenue, to ring the cash register. Studies show that at least 90 per cent of ads are not read or are unintelligible. This book aims to show the reader how to get and keep customers and make that cash register ring. |
| Synopsis: |
The idea of marketing is simple. The doing of marketing is hard. It is the marketer's job to generate revenue, to ring the cash register. Recent studies show that at least 90 per cent of ads are not read or are unintelligible. Money is squandered because of weak messages, cluttered images and poor creative strategy. In addition, selling is one of the least efficient and effective parts of the marketing mix - 95 per cent of all salespeople never ask for the order. If you want to find out how to get and keep customers and make that cash register ring, "How to Become a Marketing Superstar" is the book for you. |
| Publication: |
UK |
| Imprint: |
Vermilion |
| Returns: |
Returnable |
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