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Item Details
| Title:
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BELCHING OUT THE DEVIL
GLOBAL ADVENTURES WITH COCA-COLA |
| By: |
Mark Thomas |
| Format: |
Paperback |
| List price:
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£11.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0091922933 |
| ISBN 13: |
9780091922931 |
| Publisher: |
EBURY PUBLISHING |
| Pub. date: |
1 September, 2008 |
| Pages: |
384 |
| Description: |
Coca-Cola and its logo are everywhere. In our homes, our workplaces, and even our schools. It is a company that sponsors the Olympics, backs US presidents and even re-brands Santa Claus. A truly universal product, it has even been served in space. This work investigates the stories and people Coca-Cola's iconic advertising campaigns don't mention. |
| Synopsis: |
Coca-Cola and its logo are everywhere. In our homes, our workplaces, and even our schools. It is a company that sponsors the Olympics, backs US presidents and even re-brands Santa Claus. A truly universal product, it has even been served in space. From Istanbul to Mexico City, Mark travels the globe investigating the stories and people Coca-Cola's iconic advertising campaigns don't mention such as: child labourers in the sugar cane fields of El Salvador; Indian workers exposed to toxic chemicals; Colombian union leaders falsely accused of terrorism and jailed alongside the paramilitaries who want to kill them; and, many more. Provocative, funny and stirring, "Belching Out the Devil" investigates the truth behind one of the planet's biggest brands. |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
Ebury Press |
| Returns: |
Non-returnable |
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