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Item Details
| Title:
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CRITICAL MASS
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| By: |
Philip Ball |
| Format: |
Paperback |
| List price:
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£10.99 |
| Our price: |
£8.02 |
| Discount: |
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| You save:
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£2.97 |
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| ISBN 10: |
0099457865 |
| ISBN 13: |
9780099457862 |
| Availability: |
Usually dispatched within 1-2 days.
 Delivery
rates
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| Stock: |
Currently 1item in stock |
| Publisher: |
CORNERSTONE |
| Pub. date: |
3 February, 2005 |
| Pages: |
656 |
| Description: |
Is there a 'physics of society'? Ranging from Hobbes and Adam Smith to modern work on traffic flow and market trading, and across economics, sociology and psychology, this title shows how much we can understand of human behaviour when we cease to try to predict and analyse the behaviour of individuals. |
| Synopsis: |
Is there a 'physics of society'? Philip Ball's investigation into human nature ranges from Hobbes and Adam Smith to modern work on traffic flow and market trading, across economics, sociology and psychology. Ball shows how much of human behaviour we can understand when we cease trying to predict and analyse the behaviour of individuals and look to the impact of hundreds, thousands or millions of individual human decisions, in circumstances in which human beings both co-operate and conflict, when their aggregate behaviour is constructive and when it is destructive. By perhaps Britain's leading young science writer, this is a deeply thought-provoking book, causing us to examine our own behaviour, whether in buying the new Harry Potter book, voting for a particular party or responding to the lures of advertisers. |
| Publication: |
UK |
| Imprint: |
Arrow Books Ltd |
| Prizes: |
Winner of Aventis General Prize for Science Books 2005 |
| Returns: |
Returnable |
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