VISUAL THINKING by Colin Ware ( 9780123708960 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

VISUAL THINKING
FOR DESIGN

By:

Colin Ware

Format:

Paperback

List price:

£39.99

Our price:

£35.99

Discount:

10% off

You save:

£4.00

ISBN 10:

0123708966

ISBN 13:

9780123708960

Availability:

Usually dispatched within 3-5 days.

Delivery rates

Stock:

Currently 4 available

Publisher:

ELSEVIER SCIENCE & TECHNOLOGY

Pub. date:

4 April, 2008

Pages:

256

Description:

Demonstrates how designs can be considered as tools for cognition - extensions of the viewer's brain in much the same way that a hammer is an extension of the user's hand. This title presents visual thinking as a complex process that can be supported in various stages using specific design techniques. It includes many examples.

Synopsis:

Visual Thinking brings the science of perception to the art of design. Designers increasingly need to present information in ways that aid their audience's thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In this book, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewer's brain in much the same way that a hammer is an extension of the user's hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams. Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them.

Publication:

Imprint:

Morgan Kaufmann Publishers In

Returns:

Returnable

Some other items by this author:

GRAPHICS INTERFACE (PB)

INFORMATION VISUALIZATION

INFORMATION VISUALIZATION (HB)