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Item Details
| Title:
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QUANTIFYING THE USER EXPERIENCE
PRACTICAL STATISTICS FOR USER RESEARCH |
| By: |
Jeff Sauro, Professor James R. Lewis |
| Format: |
Paperback |
| List price:
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£30.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0123849683 |
| ISBN 13: |
9780123849687 |
| Publisher: |
ELSEVIER SCIENCE & TECHNOLOGY |
| Pub. date: |
25 April, 2012 |
| Pages: |
312 |
| Description: |
You're being asked to quantify usability improvements with statistics. But even with a background in statistics, you are hesitant to statistically analyze the data. This book provides a practical guide on how to use statistics to solve common quantitative problems arising in user research. |
| Synopsis: |
Quantifying the User Experience: Practical Statistics for User Research offers a practical guide for using statistics to solve quantitative problems in user research. Many designers and researchers view usability and design as qualitative activities, which do not require attention to formulas and numbers. However, usability practitioners and user researchers are increasingly expected to quantify the benefits of their efforts. The impact of good and bad designs can be quantified in terms of conversions, completion rates, completion times, perceived satisfaction, recommendations, and sales. The book discusses ways to quantify user research; summarize data and compute margins of error; determine appropriate samples sizes; standardize usability questionnaires; and settle controversies in measurement and statistics. Each chapter concludes with a list of key points and references. Most chapters also include a set of problems and answers that enable readers to test their understanding of the material. This book is a valuable resource for those engaged in measuring the behavior and attitudes of people during their interaction with interfaces.* Provides practical guidance on solving usability testing problems with statistics for any project, including those using Six Sigma practices* Show practitioners which test to use, why they work, best practices in application, along with easy-to-use excel formulas and web-calculators for analyzing data* Recommends ways for practitioners to communicate results to stakeholders in plain English* Resources and tools available at the authors' site: http://www.measuringu.com/ |
| Illustrations: |
Illustrated |
| Publication: |
US |
| Imprint: |
Morgan Kaufmann Publishers In |
| Returns: |
Returnable |
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