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Item Details
| Title:
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THE NEW PR TOOLKIT
STRATEGIES FOR SUCCESSFUL MEDIA RELATIONS |
| By: |
Deirdre K. Breakenridge, Thomas J. DeLoughry |
| Format: |
Hardback |
| List price:
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£27.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0130090255 |
| ISBN 13: |
9780130090256 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
30 January, 2003 |
| Pages: |
272 |
| Description: |
This book shows communications and marketing professionals how to manage the message, the story, in this post-internet world, and, especially, how the instantaneousness of the internet itself can be a help and a hindrance to that mission. This book updates and enhances the public communications field to the present day. |
| Synopsis: |
The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms, online brand monitoring, and other new tools. Contains a complete blueprint for maximizing the strategic value of communications in your organization. |
| Illustrations: |
index |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Non-returnable |
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