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Item Details
| Title:
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MARKETING FOR LEISURE AND TOURISM
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| By: |
Michael Morgan |
| Format: |
Paperback |
| List price:
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£25.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0131509888 |
| ISBN 13: |
9780131509887 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
14 March, 1996 |
| Pages: |
344 |
| Description: |
This text gives an underpinning of marketing theory, illustrated with examples and case studies drawn from a wide range of leisure organizations and activities. Tourism is dealt with as an integral part of the leisure market rather than a separate phenomenon. |
| Synopsis: |
Marketing for Leisure and Tourism This book provides a sound under-pinning of marketing theory, illustrated with examples and case studies drawn from a wide range of leisure organisations and activities. Tourism is dealt with as an integral part of the leisure market rather than as a separate phenomemon. Coverage is given to the need for public and voluntary organisations to become more marketing-oriented, as well as designing and delivering service quality. |
| Publication: |
US |
| Imprint: |
Financial TImes Prentice Hall |
| Returns: |
Non-returnable |
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