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Item Details
| Title:
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STRATEGY AND TACTICS OF PRICING
A GUIDE TO GROWING MORE PROFITABLY |
| By: |
Thomas Nagle |
| Format: |
Hardback |
| List price:
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£47.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0131856774 |
| ISBN 13: |
9780131856776 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
14 December, 2005 |
| Edition: |
4th Revised United States ed |
| Pages: |
368 |
| Description: |
For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development. |
| Illustrations: |
illustrations |
| Returns: |
Returnable |
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