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Item Details
| Title:
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E-MARKETING
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| By: |
Judy Strauss, Raymond Frost |
| Format: |
Paperback |
| List price:
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£125.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0132147556 |
| ISBN 13: |
9780132147552 |
| Publisher: |
TAYLOR & FRANCIS INC |
| Pub. date: |
24 June, 2011 |
| Edition: |
United States ed of 6th revised ed |
| Pages: |
448 |
| Synopsis: |
Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketingE-Marketing in Context; Past, Present, and Future; Strategic E-Marketing and Performance Metrics; The E-Marketing Plan; E-Marketing Environment; Building Inclusive E-Markets; Ethical and Legal Issues; E-Marketing Strategy; E-Marketing Research; Consumer Behavior Online; Segmentation, Targeting, Differentiation, and Positioning Strategies; E-Marketing Management; Product: The Online Offer; Pricing: The Online Value; The Internet for Distribution; E-Marketing Communication Tools; Engaging Customers with Social Media; Buying Digital Media Space; Customer Relationship Management. For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
Prentice Hall |
| Returns: |
Returnable |
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