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Item Details
| Title:
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BUSINESS ESSENTIALS
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| By: |
Ronald J. Ebert, Ricky W. Griffin, Barbara van Sykle |
| Format: |
Paperback |
| List price:
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£44.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0132287854 |
| ISBN 13: |
9780132287852 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
25 October, 2006 |
| Edition: |
6th Revised edition |
| Pages: |
544 |
| Description: |
For Introduction to Business courses. Ebert/Griffin focuses on the four ways to approach business-- as an employee, as an owner or a boss, as a customer, or as an investor-- to help students understand the relevance of studying business to their own lives. |
| Synopsis: |
This "best-selling book" continues to present a brief "no-nonsense " approach to the fundamentals of business that spans the range of all functional areas- management, marketing, operations, accounting, information systems, finance, and legal studies. Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues. An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations. |
| Illustrations: |
col. Illustrations |
| Publication: |
US |
| Imprint: |
Prentice-Hall |
| Returns: |
Returnable |
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