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Item Details
Title: UNDERSTANDING MARKETING
By: Mark Davies
Format: Paperback

List price: £38.50
Our price: £11.55
Discount:
70% off
You save: £26.95
ISBN 10: 0134904672
ISBN 13: 9780134904672
Availability: Usually dispatched within 1-2 days.
 Delivery rates
Stock: Currently 2 available
Publisher: PEARSON EDUCATION (US)
Pub. date: 26 September, 1997
Pages: 400
Description: Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.
Synopsis: A user friendly approach to marketing for readers with little or no prior knowledge of the subject.The text provides a clear introduction to marketing. The personal feedback approach allows students to reinforce their learning and to build their confidence and ability in the subject. Instructor's Manual (0-13-490475-3).
Publication: US
Imprint: Financial TImes Prentice Hall
Returns: Non-returnable
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