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Item Details
Title: STRATEGIC MARKETING PROBLEMS
By: Roger A. Kerin
Format: Hardback

List price: £34.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0136328601
ISBN 13: 9780136328605
Publisher: PEARSON EDUCATION
Pub. date: 4 August, 1997
Pages: 736
Description:

Market Leader. Casebook for advanced marketing course. Excellent mix of cases by industry; students learn by "active" participation. Includes a new video package, a New section on International and a new section on building a marketing plan. Cases reflect a broad overview of marketing and applications.

Returns: Returnable
Some other items by this author:
ADOPTED BY GOD (PB)
ASSURANCE OF SALVATION (PB)
BUSINESS ETHICS (HB)
CALVIN AND THE ATONEMENT (PB)
CONSTRUCTING EFFECTIVE QUESTIONNAIRES
CONSTRUCTING EFFECTIVE QUESTIONNAIRES (PB)
ELECTRONIC MARKETING AND THE CONSUMER
ELECTRONIC MARKETING AND THE CONSUMER (HB)
ELECTRONIC MARKETING AND THE CONSUMER (PB)
FAITH COMES BY HEARING (PB)
FALLEN (PB)
HEAVEN (PB)
HELL ON TRIAL THE CASE FOR ETERNAL PUNIS (PB)
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MARKETING: THE CORE
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MODELS FOR INNOVATION DIFFUSION
MODELS FOR INNOVATION DIFFUSION (PB)
MODERN AMERICAN CAPITALISM (HB)
RAISING QUESTIONS ABOUT HELL
SALVATION ACCOMPLISHED BY THE SON (HB)
SALVATION APPLIED BY THE SPIRIT (HB)
STEPS TO AMERICAN PROSPERITY
STRATEGIC MARKETING PROBLEMS (HB)
STRATEGIC MARKETING PROBLEMS (HB)
STRATEGIC MARKETING PROBLEMS (HB)
STRATEGIC MARKETING PROBLEMS (HB)
STRATEGIC MARKETING PROBLEMS (PB)
STRATEGIC MARKETING PROBLEMS (PB)
STRATEGIC MARKETING PROBLEMS (PB)
STRATEGIC MARKETING PROBLEMS (PB)
STRATEGIC MARKETING PROBLEMS (PB)
STRATEGIC MARKETING PROBLEMS (PB)
STUDENT WORKBOOK COMPANION (CD)
STUDENT WORKBOOK COMPANION CD FOR STRATEGIC MARKETING PROBLEMS (CD)
STUDENT WORKBOOK COMPANION CD FOR STRATEGIC MARKETING PROBLEMS (CD)
STUDENT WORKBOOK FOR STRATEGIC MARKETING PROBLEMS
STUDENT WORKBOOK FOR STRATEGIC MARKETING PROBLEMS (PB)
SUFFERING AND THE GOODNESS OF GOD (HB)
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VIDEO LIBRARY ON DVD
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