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Item Details
| Title:
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IRRESISTIBLE! MARKETS, MODELS, AND META-VALUE IN CONSUMER ELECTRONICS
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| By: |
George Bailey, Hagen Wenzek |
| Format: |
Paperback |
| List price:
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£21.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0137055994 |
| ISBN 13: |
9780137055999 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
5 December, 2005 |
| Pages: |
272 |
| Synopsis: |
In this book, two world-renowned consultants preview the industry's future-from online gaming to telehealthcare, and beyond. Next, they present a powerful new blueprint, offering indispensable guidance on everything from technology platforms to user interface design, branding to channel strategies. You'll discover how to uncover new sources of value, design better models for doing business, and fuel growth by reaching new geographical markets. |
| Publication: |
US |
| Imprint: |
IBM Press |
| Returns: |
Returnable |
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