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Item Details
| Title:
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STRATEGIC MARKETING : DECISION MAKING AND PLANNING
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| By: |
Peter Reed |
| Format: |
Mixed media product |
| List price:
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£65.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0170241238 |
| ISBN 13: |
9780170241236 |
| Publisher: |
CENGAGE LEARNING AUSTRALIA |
| Pub. date: |
13 October, 2014 |
| Edition: |
4th Revised edition |
| Synopsis: |
This fully revised 4th edition of Strategic Marketing: Decision Making and Planning continues to set a framework for marketing decision making as a part of a holistic approach to an organisations strategic management. |
| Publication: |
Australia |
| Imprint: |
Cengage Learning Australia |
| Returns: |
Returnable |
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