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Item Details
Title: UNDERSTANDING MEDIA INDUSTRIES
By: Timothy Havens, Amanda D. Lotz
Format: Paperback

List price: £96.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0190215321
ISBN 13: 9780190215323
Publisher: OXFORD UNIVERSITY PRESS INC
Pub. date: 15 January, 2016
Edition: 2nd Revised edition
Pages: 304
Description: This timely text not only examines the influence of media industry organization and practices on society but offers students pursuing both scholarly and professional careers a comprehensive overview of how the industries work, why they work as they do, and what the broader theoretical and practical implications of the media industries are. Questions such as "why is media industry organization important?"; "how do we make sense of media industry changes?"; and "whatare the key issues facing media industries?" animate the analysis.
Synopsis: Understanding Media Industries is the only book that examines the interaction between commercial industry realities and media using a critical media studies approach in a concise, topic driven format that is accessible and engaging for undergraduate students. Designed for Media Industry, Media & Society, and Introduction to Media Studies courses, Understanding Media Industries also works well for courses on media criticism, media literacy, or introductory mass communication.
Publication: US
Imprint: Oxford University Press Inc
Returns: Non-returnable
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