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Item Details
Title: CONNECTED CAUSES
ONLINE MARKETING STRATEGIES FOR NONPROFIT ORGANIZATIONS
By: Stacy Landreth Grau
Format: Paperback

List price: £41.99
Our price: £41.99
ISBN 10: 0190616261
ISBN 13: 9780190616267
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: OXFORD UNIVERSITY PRESS INC
Pub. date: 1 June, 2011
Pages: 240
Synopsis: As many organizations learn the hard way, getting Internet exposure for a just cause is not as easy as it seems. Connected Causes: Online Marketing Strategies for Nonprofit Organizations lays bare the most effective strategies that nonprofits often pay big money for consultants to unveil. Facing a climate of stiff competition for funds, volunteers, and policy influence, this book will help managers in all types of nonprofit organizations more effectively use current Internet technologies to build a widely recognized brand that retains a loyal and supportive base. Examples and tips throughout make this a very practical handbook.
Publication: US
Imprint: Oxford University Press Inc
Returns: Returnable
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CONNECTED CAUSES (PB)
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GOVERNMENT POLICY AND PROGRAM IMPACTS ON TECHNOLOGY DEVELOPMENT, TRANSFER, AND COMMERCIALIZATION (PB)
INNOVATIONS IN SOCIAL MARKETING AND PUBLIC HEALTH COMMUNICATION (HB)
MARKETING FOR NONPROFIT ORGANIZATIONS (PB)
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THE ROUTLEDGE COMPANION TO NONPROFIT MARKETING
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