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Item Details
Title: POPULAR WRITING IN AMERICA
THE INTERACTION OF STYLE AND AUDIENCE
By: Donald McQuade (Editor), Robert Atwan (Editor)
Format: Paperback

List price: £52.00


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ISBN 10: 0195073088
ISBN 13: 9780195073089
Publisher: OXFORD UNIVERSITY PRESS INC
Pub. date: 15 April, 1993
Edition: 5th Revised edition
Pages: 784
Description: Provides composition students with models of strategies and techniques in writing effective prose.
Synopsis: Popular Writing in America provides composition students with models of strategies and techniques in writing effective prose. It shows the interaction of style and audience by drawing texts from advertising, the press, popular magazines, best sellers, classics, film, and television, and illustrates how a particular medium and its presumed audience affect a writer's style. For the fifth edition the editors have introduced new material, making a particular effort to address controversial issues that have arisen in the past few years. New selections range from magazine advertising directed towards individuals, from AIDS to multi-media treatments of the Gulf War, to a script taken from the television sitcom, 'Roseanne'. An extensive press section offers recent views on the explosive censorship debate over the case of 2 Live Crew, as well as an aside on the phenomenon of PC. The changing status of women in America, as affected by such events as the Clarence Thomas hearings and the abortion controversy, is also covered.
Illustrations: halftones
Publication: US
Imprint: Oxford University Press Inc
Returns: Returnable
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