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Item Details
Title: BEYOND GREED AND FEAR
UNDERSTANDING BEHAVIORAL FINANCE AND THE PSYCHOLOGY OF INVESTING
By: Hersh Shefrin
Format: Paperback

List price: £23.99
Our price: £20.99
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You save: £3.00
ISBN 10: 0195304217
ISBN 13: 9780195304213
Availability: Usually dispatched within 1-3 weeks.
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Publisher: OXFORD UNIVERSITY PRESS INC
Pub. date: 27 September, 1999
Series: Financial Management Association Survey and Synthesis Series
Pages: 368
Description: This book provides a comprehensive treatment of behavioral finance for a practitioner audience. With the use of the latest psychological research, Shefrin helps us to understand the human behaviour that guides stock selection, financial services, and corporate financial strategy.
Synopsis: This book provides a comprehensive treatment of behavioural finance. With the use of the latest psychological research, Shefrin helps us to understand the human behaviour that guides stock selection, financial services, and corporate financial strategy. He argues that financial practitioners must acknowledge and understand behavioural finance - the application of psychology to financial behaviour - in order to avoid many of the investment pitfalls caused by human error. Shefrin points out the common but costly mistakes that money managers, security analysts, financial planners, investment bankers, and corporate leaders make, so that readers gain valuable insights into their own financial decisions and those of their employees, asset managers, and advisors.
Illustrations: 47 line illustrations
Publication: US
Imprint: Oxford University Press Inc
Returns: Returnable
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