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Item Details
| Title:
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TOOLS FOR INNOVATION
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| By: |
Arthur Markman (Editor), Kristin Wood (Editor) |
| Format: |
Hardback |
| List price:
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£44.49 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0195381637 |
| ISBN 13: |
9780195381634 |
| Publisher: |
OXFORD UNIVERSITY PRESS INC |
| Pub. date: |
1 August, 2009 |
| Pages: |
256 |
| Description: |
In this unique and exciting collaboration, engineers, cognitive scientists, psychologists, computer scientists, and marketers explore the practical methods that support innovation and creative design, from different ways of thinking and conceptualizing to computer-based tools. The authors present research on processes as well as on the evaluation of existing methods. Their lessons drawn are at the forefront of the interdisciplinary movement to use science to helporganizations thrive. |
| Synopsis: |
It is widely known that innovation is crucial to sustain success in business, government, and engineering. But capturing the effective means of fostering innovation remains elusive. How can organizations actively promote innovation, which arises from a complex combination of cognition and domain expertise? Researchers across an array of fields are studying innovation, with exciting new findings suggesting that science is beginning to understand how it can be cultivated. It is now more important than ever for seemingly distant fields to share conclusions and, in concert, translate them into viable applications. In this unique and exciting collaboration, engineers, cognitive scientists, psychologists, computer scientists, and marketers explore the practical methods that support innovation and creative design, from different ways of thinking and conceptualizing to computer-based tools. The authors present research on processes as well as on the evaluation of existing methods. Their lessons drawn are at the forefront of the interdisciplinary movement to use science to help organizations thrive. |
| Illustrations: |
22 black and white halftones, 41 line illustrations |
| Publication: |
US |
| Imprint: |
Oxford University Press Inc |
| Returns: |
Non-returnable |
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