Visit our new collection website
www.collectionsforschool.co.uk
SCHOOL BOOKS
KEY STAGES
BEST SELLERS
BOOK AWARDS
NEW FICTION
HOME
FURTHER EDUCATION
SECONDARY
PRIMARY
COLLECTIONS
VIEW BASKET
CHECK-OUT
MY ACCOUNT
HELP
Title / ISBN13
ISBN / EAN
Author
Publisher
Series
Category
Email:
Subscribe to news & offers:
Need assistance?
Log In/Register
CATEGORY BROWSE
Arts
Agriculture
Biography
Business
Children's
Computing
Earth Sciences
Economics
Educational
Engineering
English Language Teaching (ELT)
Environment
Family
Fiction
Finance
Geography
Home
Humanities
Industry
Information
Information Technology
Interdisciplinary Subjects
Language
Law
Leisure Interests
Literature
Mathematics
Medicine
Planning
Practical Interests
Reference
Science
Social Sciences
Sport
Technology
Travel
Veterinary Science
ABOUT US
About Us
Contact Us
Terms & Conditions
Item Details
Title:
MARKETING: THEORY, EVIDENCE, PRACTICE
By:
Byron Sharp
Format:
Paperback
List price:
£50.99
Our price:
£44.62
Discount:
12.5
% off
You save:
£6.37
ISBN 10:
0195573552
ISBN 13:
9780195573558
Availability:
Usually dispatched within 1-3 weeks.
Delivery rates
Stock:
Currently
0
available
Publisher:
OXFORD UNIVERSITY PRESS AUSTRALIA
Pub. date:
12 December, 2012
Pages:
656
Description:
Marketing: Theory, Evidence, Practice bridges academic theory and real-world marketing knowledge. It introduces students to the core topics necessary for their undergraduate studies and is designed with the future professional in mind. It clearly illustrates how marketing problems have been solved in business - connecting theory to practice. Written by a combination of marketing academics and marketing scientists who engage with industry it presentsinformation that is practical and interesting in a style that is theoretical and accessible.
Synopsis:
Marketing is an important area of management activity in any organisation. It generates trade and involves analysing, planning, managing and controlling activities concerned with creating and maintaining high levels of customer service and satisfaction. The marketer's central task is to make the brand easy to buy and this requires ensuring people can find it and know about it. This book does that as it covers the main concepts and principles that underlie marketing theory and practice. Bridging academic theory and real-world marketing knowledge, the book introduces students to the core topics necessary for their undergraduate studies and is designed with the future professional in mind. It clearly illustrates how marketing problems have been solved in business - connecting theory to practice. Combined with an enriched digital online book version of the book (registration code and website included on print book cover flap), it is very practical in orientation and provides a more realistic view of marketing issues.Written by a combination of marketing academics and marketing scientists who engage with industry it presents information that is practical and interesting in a style that is theoretical and accessible.
Publication:
Australia
Imprint:
OUP Australia and New Zealand
Returns:
Returnable
Some other items by this author:
BELCHERTOWN STATE SCHOOL (HB)
HOW BRANDS GROW (HB)
HOW BRANDS GROW AND HOW BRANDS GROW PART 2 (HB)
HOW BRANDS GROW: PART 2 (HB)
MARKETING (PB)
MARRIAGE - JUST A PIECE OF PAPER? (PB)
THIS IS WHERE I USED TO LIVE: A POETIC MEMOIR IN FOUR PARTS
WESTBOROUGH STATE HOSPITAL (PB)
CUSTOMERS WHO PURCHASED THIS ITEM ALSO BOUGHT
How Brands Grow
(Hardback)
By:
Byron Sharp
TOP SELLERS IN THIS CATEGORY
Blue Ocean Strategy, Expanded
(Hardback)
By:
W.Chan Kim, Renee A. Mauborgne
Harvard Business Review Press
Our Price :
£19.55
Pitch Anything
(Hardback)
By:
Oren Klaff
McGraw-Hill Education - Europe
Our Price :
£13.13
Building a Storybrand
(Paperback)
By:
Donald Miller
Thomas Nelson Publishers
Our Price :
£10.94
The Automatic Customer
(Paperback)
By:
John Warrillow
Penguin Books Ltd
Our Price :
£8.02
The Psychology of Selling
(Paperback)
By:
Brian Tracy
Thomas Nelson Publishers
Our Price :
£10.21
BROWSE FOR BOOKS IN RELATED CATEGORIES
ECONOMICS, FINANCE, BUSINESS AND INDUSTRY
business & management
sales & marketing
Information provided by
www.pickabook.co.uk
SHOPPING BASKET
Your basket is empty
Total Items:
0
Tweet this!
Stumble Upon
Blogger
Delicious
Digg
Facebook
AddThis
NEW
Ramadan and Eid al-Fitr
By:
SARA KHAN
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
Learning
That''s My Story!: Drama for Confidence, Communication and C...
By:
ADAM POWER-ANNAND
The ability to communicate is an essential life skill for all children, underpinning their confidence, personal and social wellbeing, and sense of self.
Learning
Power of 2
By:
DAVID JOSEPH SHARP
Learning
Reading Lessons
By:
CAROL ATHERTON
Easter
Greg the Sausage Roll: Egg-cellent Easter Adventure
By:
MARK HOYLE
Easter
Dear Easter Bunny
By:
MAXINE LEE-MACKIE
Easter
We''re Going on an Egg Hunt
By:
GOLDIE HAWK
Picture Book
Bowerbird
By:
JULIA DONALDSON
Picture Book
Mummy and Me
By:
LYDIA BRIGHT