PUBLIC RELATIONS CAMPAIGNS by Mark Sheehan (Editor), Robina Xavier (Editor) ( 9780195578621 )

Item Details

Title:

PUBLIC RELATIONS CAMPAIGNS

By:

Mark Sheehan (Editor), Robina Xavier (Editor)

Format:

Paperback

List price:

£43.99

Our price:

£38.49

Discount:

12.5% off

You save:

£5.50

ISBN 10:

0195578627

ISBN 13:

9780195578621

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

OXFORD UNIVERSITY PRESS AUSTRALIA

Pub. date:

4 April, 2014

Edition:

2nd Revised edition

Pages:

288

Description:

Synopsis:

Public Relations Campaigns is designed to guide current and aspiring Public Relations professionals through the campaign development and implementation process. It illustrates the application of planning theory to real life scenarios to provide a practical approach for planning a successful campaign. The first half of the book provides the foundations on which successful campaigns are built: theory, research and evaluation. This leads into an exploration of a series of contemporary campaigns that highlight specialist areas of public relations practice. This provides an inside view, mapping the elements of the campaign step by step and enables an understanding of how a successful campaign is built. There is also a focus on campaign analysis, comparing and contrasting competing interests and an exploration of campaign impact.

Publication:

Australia

Imprint:

OUP Australia and New Zealand

Returns:

Returnable

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