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Item Details
| Title:
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EUROPE AND THE JAPANESE CHALLENGE
THE REGULATION OF MULTINATIONALS IN COMPARATIVE PERSPECTIVE |
| By: |
Mark Mason |
| Format: |
Hardback |
| List price:
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£137.50 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0198292643 |
| ISBN 13: |
9780198292647 |
| Publisher: |
OXFORD UNIVERSITY PRESS |
| Pub. date: |
27 November, 1997 |
| Pages: |
180 |
| Description: |
Mark Mason traces the history of Japanese involvement and investment in Europe from the early part of this century to the present day. The main focus of his analysis is, however, on Japanese activities in three main sectors: the auto industry, consumer electronics, and banking. He examines the broad policy reaction to these activities in Europe and compares it with the reaction to Japanese investment in the United States. |
| Synopsis: |
Japanese foreign direct investment surged into Western markets in the late 1980s provoking intense policy debates in Europe and America. How did the European authorities respond to this 'Japanese Challenge'? How did their response compare to the US policy record? Does this international business activity give any insights into the idea of increasing convergence of behaviour of the world's capitalist economies? To answer these questions, Mark Mason investigates European policies towards the Japanese Challenge in cross-national and historical perspectives. He compares the policy response of European governments with that of the US government by contrasting case studies in three key sectorsthe automobile industry, consumer electronics, and banking. The case studies are then examined in the context of wider policy patterns and models across the entire Triad throughout the postwar period. This book will be essential reading for anyone interested in international business history, Japanese investment policies, international trade, corporate strategy, and government-industry relations. |
| Illustrations: |
line figures, tables |
| Publication: |
UK |
| Imprint: |
Oxford University Press |
| Returns: |
Non-returnable |
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