 |
|
|
Item Details
| Title:
|
CRITICAL STUDIES IN MEDIA COMMERCIALISM
|
| By: |
Robin Andersen (Editor), Lance Strate (Editor) |
| Format: |
Paperback |
| List price:
|
£42.99 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
0198742770 |
| ISBN 13: |
9780198742777 |
| Publisher: |
OXFORD UNIVERSITY PRESS |
| Pub. date: |
25 May, 2000 |
| Pages: |
352 |
| Description: |
This collection of expert essays explores the trends, the methods, and the consequences of media commercialism in the late 20th Century. Each essay deals with a different aspect of contemporary commercial media culture and the collection as a whole provides a comprehensive and insightful critique of both the impact and the limits of media commercialism in the modern world. |
| Synopsis: |
Intense commercialism has been a perennial hallmark of the mass media ever since its inception and throughout the twentieth century the techniques and strategies of the dominant players in the world of media and advertising have become increasingly sophisticated, with the development of multinational media corporations and electronic media opportunities. Developments have been so rapid that scholars are only now beginning to come to terms with the full impact of media commercialization as a global phenomenon cutting across traditional cultural, economic, and social boundaries. Critical Studies in Media Commercialism brings together an impressive collection of essays that explore the growing complexity, range, and reach of media commercialism in today's world. From the corporate conglomeration of today's media giants to the effects of advertising on politics, society, and the individual, this collection provides a comprehensive and insightful critique of both the impact and the limits of media commercialism in the modern world. |
| Illustrations: |
figures |
| Publication: |
UK |
| Imprint: |
Oxford University Press |
| Returns: |
Non-returnable |
|
|
|