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Item Details
| Title:
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STRATEGIC MARKETING
THEORY AND APPLICATIONS FOR COMPETITIVE ADVANTAGE |
| Format: |
Paperback |
| List price:
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£29.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0199044937 |
| ISBN 13: |
9780199044931 |
| Publisher: |
OXFORD UNIVERSITY PRESS SOUTHERN AFRICA |
| Pub. date: |
31 May, 2014 |
| Edition: |
2nd Revised edition |
| Pages: |
400 |
| Description: |
Strategic Marketing second edition applies and evaluates the theory of strategic marketing through southern African case studies. |
| Synopsis: |
Strategic Marketing second edition deals with the theories and formulation of strategic marketing, discusses the analysis of the environment, and applies and evaluates marketing concepts through southern African case studies. |
| Publication: |
South Africa |
| Imprint: |
Oxford University Press Southern Africa |
| Returns: |
Non-returnable |
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